379 Atwood Ave. Cranston, RI 02920 / (401) 228-6889
Formerly Aveda Institute of Rhode Island
Social media is not the future of marketing for beauty professionals, it's the present. It's already been here for years and is widely used as the number one source for capturing and retaining clients. Jen Aitken, a celebrity hairstylist with clients such as the Kardashians, was quoted in an interview with Forbes Magazine saying that only 30% of her success came from her hard skills, or how good she actually is at her craft. Many in the industry, especially successful beauty pros, agree with this. This also means that 70% of a beauty professional's success comes from their people, or sales and marketing, skills. For virtually the cost of a beauty professional's time, these individuals can successfully market themselves using social media.
When interviewing thousands of hair and beauty school students all across the United States, Beauty as a Business (BaaB) found that more than 98% of them admit social media is a very important skill to learn while in school.
ALL OUR PROGRAMS INCLUDE BAAB IN THE CURRICULUM