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379 Atwood Ave. Cranston, RI 02920 / (401) 228-6889

Formerly Aveda Institute of Rhode Island

BEAUTY AS A BUSINESS

WHY BEAUTY SCHOOL STUDENTS SHOULD LEARN SOCIAL MARKETING IN SCHOOL

 

Social media is not the future of marketing for beauty professionals, it's the present. It's already been here for years and is widely used as the number one source for capturing and retaining clients. Jen Aitken, a celebrity hairstylist with clients such as the Kardashians, was quoted in an interview with Forbes Magazine saying that only 30% of her success came from her hard skills, or how good she actually is at her craft. Many in the industry, especially successful beauty pros, agree with this. This also means that 70% of a beauty professional's success comes from their people, or sales and marketing, skills. For virtually the cost of a beauty professional's time, these individuals can successfully market themselves using social media.

When interviewing thousands of hair and beauty school students all across the United States, Beauty as a Business (BaaB) found that more than 98% of them admit social media is a very important skill to learn while in school.

 

 

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2018 © Michael K Galvin Beauty and Business Academy

379 Atwood Ave. Cranston, RI 02920 / (401) 228-6889

FAFSA School Code: 042460